In 1967 John Baldessari exhibited his ‘wrong’ series. He uses a selection of photographic images anchored by text. The most famous of which titled ‘wrong’ shows an image with poor composition juxtaposed by the text ‘wrong’ bellow the photograph. This image references a chapter on composition in a photography techniques book. The irony of the word is what makes the image so appealing, just blatant judgement of the photograph. The message that Baldessari was trying to say in the image is why should we conform to conventional aspects of art or photograph, why does our work have to be judged? The interesting fact is that an idea cannot be wrong or right as it is executed as a personal response. John Baldessari once stated: "You don't want anyone to say 'You can't do that!' But you do get a lot of that in New York. One of the healthiest things about California is - 'Why not?'